mark gomes

Measuring the effectiveness of a blog depends on your goals. If you want to increase brand awareness, you should pay attention to total visits. If you’re trying to gain customers, track conversion rates and social shares.

The bounce rate provides a general idea of whether people find your content helpful. A high bounce rate indicates that your blog may suffer from usability issues or a lack of quality content. If your blog posts have bounce rates above 50%, you may need to revise your content and check your site for errors.