karla gomes

According to the experts, most small businesses publish new blog posts one to four times per week. The frequency of your schedule depends on what you think you can keep up with. For example, you shouldn’t try to publish four blogs per week unless you think you can consistently create at least four new posts per week.

Consistency is often more important compared to frequency. If you consistently post one new blog post each week, visitors become accustomed to your release schedule. Maintaining a consistent schedule is easier when scheduling the publication of new blogs in advance. Before you start posting, build up a reserve of blog posts to cover two to three weeks of new content.

For example, if you plan on publishing new content twice per week, create four to six blog posts and mark their publication dates on an editorial calendar. An editorial calendar allows you to keep your schedule organized, assign tasks to writers or editors, and come up with ideas for new posts.